1. Source the Content

2. Twitter-First Clip Guidelines

20–45 seconds is ideal — shorter almost always performs better.
The hook (first 1–2 seconds) should make people stop scrolling:
- Ask a bold question.
- Say something surprising or controversial.
- Drop a shocking fact or stat.
Add big, bold captions — think MrBeast/PBD style for mobile users.
Use subtitles that emphasize keywords in ALL CAPS for impact.
Use dynamic zooms and quick cuts to keep visual energy high.

3. Style & Format

1:1 square or 9:16 vertical format.
Avoid platform watermarks.
Include a short text headline on top of the video if possible (ex: “This changes how you shop forever”)